How It Works

rgs_diagram

Step One

RAISE first considers the brand and the core values it represents, then helps the brand define its purpose. We then assess the target market, the brand’s persona, the communities it impacts both positively and negatively, and what causes match its DNA. We help to develop ecosystems of partners that have the same goals so that we can help to create long-lasting relationships to global problems. We are less interested in single projects and more interested in ongoing programs.

Step Two

RAISE works with companies to create a cause marketing and business model for implementing the programs. By matching up the brand with strategic partners in the non-profit world with a matching purpose, a solution for a global problem is found.

Step Three

RAISE manages the program and serves as the link between the members of the ecosystem. When working with an ecosystem, each partner achieves more social good then they could have ever achieved in isolation.